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Marketing to the shopper on auto-pilot

16:20 - 16:35
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Some brands are putting their sugar reduction commitment at the heart of their marketing activities, whilst others are removing sugar unobtrusively.  But consumers shop on auto-pilot, using quick mental shortcuts to decide between options – what’s the best way to design your marketing for the shopper on auto-pilot, what are the pitfalls to be avoided and what does all this mean for sugar reduction?

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