Elaine Arkin

Healthy Weight Commitment Foundation, USA

Elaine Arkin has worked with the Robert Wood Johnson Foundation (RWJF) for nearly 20 years, both on staff and as a consultant. RWJF, the largest US domestic foundation devoted to improving health for all Americans, has been working for more than a decade to ensure that all children grow up at a healthy weight. So, when a group of food manufacturers voluntarily committed to collectively remove 1 trillion calories from their annual US food/beverage product sales by 2012 and 1.5 trillion calories by 2015 (called the Healthy Weight Commitment), RWJF agreed to conduct an independent evaluation of the marketplace commitment and selected the University of North Carolina at Chapel Hill Food Research Program (UNCFRP), headed by Dr. Barry Popkin, to conduct it. Arkin served as the intermediary between the Foundation, UNC evaluation team, the Healthy Weight Commitment Foundation, and the participating manufacturers.

Arkin has worked in health communication and social marketing for more than 30 years, at the US Department of Health and Human Services, and as a strategic communications and marketing consultant. Clients have included numerous federal agencies, national nonprofits and foundations. She has served on a wide variety of health-related advisory committees, and has testified before the US Congress on three occasions. She often facilitates unruly groups and strategy development sessions.

Elaine Arkin will be speaking at:

The Childhood Obesity Plan sets out a 20% reduction in sugar over 5 years – how achievable is this on a voluntary basis?

- 16:45 - 17:15

Getting a voluntary approach right; how a factory to fork evaluation programme oversaw the removal of trillions of calories in the food chain

- 15:20 - 15:40

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