The Sugar Reduction Awards – NEW for 2017



The Sugar Reduction Awards have been launched to recognise and celebrate the progress that has been made in sugar reduction in the UK. From public health and educational campaigns to academic research, manufacturer reformulation and new product launches, the Sugar Reduction Awards will highlight and celebrate excellence in sugar reduction across all sectors.

In addition to commending and applauding the progress taking place around sugar reduction, the Awards will also act as a showcase of best practice, bringing together the most innovative, exciting, forward-thinking and ambitious developments both in reducing sugar in our diets and through reducing exposure to sugar or increasing education on sugar consumption and the importance of sugar reduction.

Award entries will be on display at The Sugar Reduction Summit, giving the audience the opportunity to learn about the wide range of initiatives taking place across the UK, and providing a valuable resource and inspiration for all stakeholders working to reduce sugar consumption. The Sugar Reduction Awards gives entrants an invaluable opportunity to shine a light on the work they are doing and its impact and, where appropriate, to share stories of success which can be replicated or built upon.


We have designed the award categories to cover all sectors, from commercial organisations, to public health, local authorities, charities and NGOs, educational trusts and academic institutions. Entries are now open, please see the categories below – please download and complete the entry form, save it as a pdf document, and upload it to your entry.  If you have any queries please call us on 0118 901 4226 or email

Entries close on Friday 29th September, 5pm.  Winners will be announced at The Sugar Reduction Summit on Thursday 9th November – entrants should be in attendance at The Summit, to book your place, please click here.

1. Best Reduction of Sugar through Reformulation (manufacturing)

This category is open to any manufacturer  which has reformulated a product or line of products, to generate significant reductions in sugar content

2. Most Innovative Reduction of Sugar (Except Manufacturing)

This category is about reducing sugar consumption in food and drinks, outside of the factory. It’s open to small and large retailers, food and drink outlets or chains, leisure or sports facilities, school caterers or school trusts and the hospitality sector which have introduced measures to reduce sugars in food and drink or reduce exposure to sugars through a range of innovative initiatives

3. Best New Sugar Reduced or No Sugar Product (launched in last three years)

This category is open to any new product launched since 2014 which has either significantly reduced sugar, or no sugar, and which has demonstrated an innovative marketing strategy which is helping it win over new customers

4. Best Research in Sugar Reduction or Sugar Alternatives

This category is open to academics who have conducted a piece or several pieces of research which contributes to the knowledge base on sugar reduction – this award will consider global entries, not just UK research

5. Best Sugar Reduction Awareness Campaign

This category is open to all sectors including local authorities, Public Health units, schools, education trusts, caterers, sports/leisure facilities, retailers, out of home, charities, NGOs, local authorities, voluntary groups and social enterprises who have created campaigns or initiatives to raise awareness around sugar reduction

6. Best Small Company Innovation in Sugar Reduction

This category is open to small charities (less than 5 staff) or new businesses that are doing excellent work in this sector but may otherwise be drowned out by larger organisations with bigger budgets

7. Sugar Reduction Hero

This category is designed to recognise an individual whose work has contributed significantly to the sugar reduction agenda.  You may nominate a member of your own organisation for this award, and/or encourage others to nominate.  Shortlisted entrants will be put to the public to vote


Awards will be judged, in advance of the Summit, by a panel of leading experts from public health, industry and academia, and winners will be announced at The Sugar Reduction Summit at the drinks reception at the end of the day.

Judith ButtrissDirector General, British Nutrition Foundation
Malcolm ClarkProject Officer, Sustain
Tanya HaffnerDietitian and Director of Public Health and Nutrition Affairs, NutriliciousProfessor Jason HalfordChair, UK Association for the Study of Obesity
Kate HalliwellNutrition and Health Manager, Food and Drink Federation
Dr Charlotte HardmanLecturer in Psychology, University of Liverpool
Kim-Anne LêSenior Scientist, Nestlé
Sara PeterssonNutrition Analyst, Euromonitor
Rend PlatingsFounder, Sugarwise
Jo RallingDirector, Sugar Smart Campaign and UK Partnerships at Jamie Oliver Food Foundation
Jenny RosboroughCampaign Manager, Action on Sugar
Charlotte Stirling-ReedNutrition Consultant, SR Nutrition
Professor Jack WinklerEmeritus Professor of Nutrition Policy, London Metropolitan University

Entering the Awards

To enter the Awards, click on the button below to download and complete the appropriate form,  then fill in your contact details below, and upload your completed entry, as a pdf document, using the upload function.  The button will open a file-share document, you will need to download to save, complete and submit it.    Entries close Friday 29th September

Click here to download the category criteria

Downloadable entry form

Downloadable entry form – Sugar Hero

Sugar Reduction Awards Entry - Complete your details and upload your entry here

  • Select the category you wish to enter. To enter more than one category, complete this form for each separate category you are entering
  • Please tick here if you would like your entry to be on display at The Summit. You will need to create a poster, with the key details of your activities and bring it with you to display - further details will be sent to you if you have ticked this box
  • Please save your word entry form as a PDF to upload it