Panel Debate: What role for sweeteners in sugar reduction?

12:15 - 12:45

  • Scientific evidence attests the safety of sweeteners – but are they  healthier?
  • Should we be reducing exposure to sweetness in the diet, rather than replacing it?
  • Why do sweeteners have an image problem and what needs to change?
  • Who is driving the “clean label” agenda – Consumers? Retailers? Manufacturers?
  • What can we learn from soft drinks, where sweeteners are widely accepted?
  • Should sweeteners be more widely endorsed as a sugar-reduction strategy?
  • Natural versus synthetic sweeteners –does it matter to consumers?
  • Does regulation around use of sweeteners in categories need to change – and is anyone pushing this agenda?


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